Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. , Which of these represents the hierarchy of accounts, properties and views in a Google Analytics account? , What is a "metric" in Google Analytics? and more. Content groupings allow you to view and compare aggregated metrics by content group name, as well as individual URL, page title, or screen name. a new resource to help you get the most out of Google Analytics 4. Content Grouping A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. d) The numbers in a data set often paired with dimensions. Session data is sent to Google and processed by the analytics tool 5. Study with Quizlet and memorize flashcards containing terms like Metric System, meter, centimeter and more. The metric Sessions is the total number of sessions. Click on the “Admin” button and navigate to the view of choice. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, To track website behavior data with Google Analytics, which steps will you need to complete?, The Analytics tracking code can collect which of the following? and more. b. The marketing analytics process should serve as the performance interface to all other marketing processes. 1 / 40. It replaces Average Time on Page as a metric in Google Analytics 4; Average Time on Page metrics recorded only time that a user spent on a page during a session, regardless of if the user engaged in any events (link clicks, scrolling, etc. That last line deserves a little more attention: triggering a single request to the Analytics server. About us. Think of it as the top-level folder that you access using your login details. Study with Quizlet and memorize flashcards containing terms like Sessions, Users, Page Views and more. Now, click a Goal tab to see conversion information and the Ecommerce tab to see. Study with Quizlet and memorize flashcards containing terms like What is the language used to connect performance across all digital marketing initiatives?, T/F: Digital media provides marketers with more data than does analog media, According to this chapter, what is the core objectives of marketing? and more. The number of visits and visitors to your website, reported as sessions and users. , According to the Gartner Analytic Ascendancy Model, what category of questions does the following website. In Multi-Channel Funnel reports, how are default conversions credited? Landing Pages Report. Account selector, What does the "Users" metric measure? A. Choose "Greater precision" in the sampling pulldown menu. Same scope. Study with Quizlet and memorize flashcards containing terms like A pageview hit will be sent by the tracking code to google analytics every time a user:, the following is required if you want to use multi-channel funnels:, which of the following would NOT be a valid metric-dimension combination and more. Continue tracking KPIs and tie them to your. Terms in. " Each property can collect data independently of each other using a unique tracking ID that appears in your tracking code. Hourly, Day, Week, Month views in the time graph B. They can provide information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they're most engaged with, and how they exit the site. Step #3: Connect to Google Analytics . True of False. -event action. The percentage of total site exits D. The Engagement overview report is a pre-made overview report that summarizes your engagement data. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Explanation: Metrics are quantitative measurements. Please review the following scenario: John tags an email campaign with utm_medium=Email. This metric measures the average time a user is engaged on a page. E-commerce platforms 3. There are so many metrics available on Google Analytics; it's almost nearly impossible to use them all effectively. Study with Quizlet and memorize flashcards containing terms like revenue, access the company annual report at library business databases, company website, access the company annual revenue estimate from DataAxle, estimate revenue from market share and unit cost and more. (T/F), What does Google Analytics call a URL that passes data parameters for reporting? 1. Essentially, metrics involve quantitative values that offer insights into. Many report tables display a row for each possible combination of primary and secondary dimension values. Account selector, 2. Pageview B. , To see data for users from the U. Web Analytics: Quiz 1. Google Analytics engagement rate is a powerful metric for measuring your. How Many Metrics are There in Google Analytics 4? Google Analytics 4 has ten different metrics that are trackable, with several secondary metrics listed. Q. -View Google Ads click and cost data next to site engagement data in Analytics. Study with Quizlet and memorize flashcards containing terms like Web Analytics, User, New Users and more. 2) Landing page improvements. Google Data Analytics Flashcards Quizlet is a set of online flashcards that help you learn and review the key concepts and skills of data analysis using Google tools. To see Custom Reports:. The main website actions users take that accomplish stated business goals3. 1) The site is a machine, each page has a purpose. Study with Quizlet and memorize flashcards containing terms like Digital analytics is, what is the first step of analytics planning?, which of the following should be the first step you complete during the analytics planning process? and more. To recognize users across different devices, what feature must be enabled?. Study with Quizlet and memorize flashcards containing terms like To collect data from two websites with different URLs using a single google analytics property, what feature must be set up?, Filters nay be applied retroactively to any data that has already been processed. Top of Mind Awareness (ToMA) Study with Quizlet and memorize flashcards containing terms like Which of the following is social media ROI by revenue formula?, True or False: Only 15% of CMOs have been able to quantify the impact of social media. Culture. 3) Optimize allocation of marketing budget. Which of the following can be done with the Display & Video 360 integration? (select three) Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart. True or False?, To see data for users from the US and Canada only in the view, which. C) hey help bring meaning to data. Universal Analytics. Each Google Analytics account has at least one "property. 100 cm. , The question of how to account for social media marketing ROI is particularly challenging. It is like a parking space reserved for your custom metric. With additional implementation, you can even track what your users searched for on your site and whether they interacted with specific elements. Fresh features from the #1 AI-enhanced learning platformCrush your year with the magic of personalized studying. Impressions, Clicks, Conversions, Revenue, Cost, and CPA. Metrics are quantitative measurements related to one or more dimensions. Let’s say your site or app has a total of 10 sessions, and seven of them were engaged. A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. imports data from other sources you’ve defined, like Google AdWords or. You can access each metric by clicking the drop-down menu in the Audience “Overview” tab. Types Of Hits Google Analytics Track. BUS 421 CH 12 Quiz. To recognize users across different devices, what feature must be enabled? User ID. Session Duration. The following are a few of the different types of hits that Google Analytics will track: Pageview Hit – This refers to every time a page is viewed, regardless of whether a visitor has been on that page previously. 3. Metrics are quantitative measurements related to one or more dimensions. Study with Quizlet and memorize flashcards containing terms like Date Range Comparison, Users that had at least one session on your site in the given date range, The percentage of visits when a user landed on your website and exited without any interactions and more. Using the Measurement Protocol you can: A send data to Google Analytics from any web-connected device and B send data to Google Analytics from a kiosk or a point of sale system only. 2. 1 km. What is a "metric" in Google Analytics? The numbers in a data set often paired with dimensions. What is a "metric" in Google Analytics? 1. The main reason people use Google Analytics goals is that metrics aren't enough. User permissions on the view D. True. organizes hits into sessions. A metric that companies use to measure the willingness of customers to recommend a company products or services to others Buyers journey & Objective Awareness: Create Awareness Consideration: Generate Demand Decision: Drive Conversion Adoption: Delight Customers Advocacy: Inspire evangelism Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. The Analytics tracking code can collect which of the following? Language the browser is set toType of browserDevice and operating system. Sessions / Bounce rate. Modern Learning Lab. Download the Analytics app. A report that offers information about your audience. For teachers. B) They are used to track the status of a marketing process. The role of HR in supporting step 1, understanding the planning legacy, of the strategic planning. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. Event Tracking C. Study with Quizlet and memorize flashcards containing terms like Web Analytics 1. Create new audiences based on specific events that are triggered c. -A segment of data separated out in a report for comparison. -Metrics help determine if goals are being achieved. Test. Both are populated automatically when you connect your website to Google Analytics. Study with Quizlet and memorize flashcards containing terms like At what point are Google Analytics Cookies Read/Written, Which of the following could be a reason a vistor has deleted/blocked cookies, Why does Google Analytics write cookies to the browser of a website visitor. If you wish to see if report data is performing above or below the website average, which Google AnalyticsStudy with Quizlet and memorize flashcards containing terms like analytics, 3 types of media, systematic and more. d. The percentage of visits when a user landed on your website and exited without any interactions B. 1000 m. Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data. Study with Quizlet and memorize flashcards containing terms like What is the URL parameter that auto-tagging appends to an AdWords destination URL?, The Measurement Protocol is a standard set of rules for collecting and sending hits to GA. Products. The data-driven attribution model distributes credit for a conversion based on data for each conversion event. -The dates in your date range. Compare behavior metrics for groups of users like Converters vs non Converters. In Multi-Channel Funnel reports, how are default conversions credited?Study with Quizlet and memorize flashcards containing terms like Three steps to marketing funnel, How to step up Google Anayltics, What are 5 things google Analytics can track and more. About Quizlet; How Quizlet works; Careers; Advertise with us; Get the app; For students. . On the one hand, GA4 is a lot more accessible than Universal Analytics. What report indicates where users start or exit the conversion funnel? Goal Flow report. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two data ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. , A sample metric. Terms in this set (45) Google Analytics can collect behavioral data from which systems? - E-commerce platforms. , English) Campaign / Campaign ID The name of a marketing campaign that led to a conversion (e. The dates in your date range. Which kinds of hits does Google Analytics track?. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, To collect data using Google Analytics, which steps must be completed?, The Analytics tracking code can collect which of the following? and more. This activity is also available in English. A segment of data separated out in a report for comparison. What is a "metric" in Google Analytics?--A dimension that can help you analyze site performance--The dates in your date range--A segment of data separated out in a report for comparison. Account selector, 2. The paid version of GA is called Google Analytics 360. Q-Chat. Create new events based on an audience rule being satisfied, 1. Often, larger companies will create a subgoal for each of their lines of business. goshjosh. However, it is wiser to apply new filters to test views. True or False. 2. Metrics & Dimensions I & II. Study with Quizlet and memorize flashcards containing terms like What is "remarketing" in Google Analytics? 1. On-site analytics: refers to data collection on the current site. Dimension. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. b) The dates in your date range. Study with Quizlet and memorize flashcards containing terms like Metric System, meter, centimeter and more. , What does Google Analytics call a URL that passes data parameters for reporting?, When does Google Analytics tracking code send a pageview hit to Analytics? and more. An attribute of a data set that can be organized for better analysis. This activity is also available in English. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? A. Study with Quizlet and memorize flashcards containing terms like what feature would be used to compare two date ranges in a report?, What does the "users" metric measure?, what is the"bounce rate" in google analytics? and more. Prepare for a programmatic. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. - Users who have children under the age of 18. - Online point-of-sales systems. What is a secondary dimension in Google Analytics quizlet? In Google Analytics, what is a “secondary dimension”? An additional dimension you can add to a report for more specific analysis. A comparison of data between two date ranges. Definition. Quizlet Plus for teachers. Both are populated automatically when you connect your website to Google Analytics. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. custom dimension c. In-Page Analytics, What report would best help identify potential browser issues with website traffic? A. return on marketing investment is what type of marketing metric? strategic. What feature would be used to compare two date ranges in a report?, 2. It should be one of the first ones that appear on the screen. Source / medium. Term. d) The numbers in a data set often paired with dimensions. Flashcards; Test; Learn; Solutions; Q-Chat: AI Tutor; Spaced Repetition; Modern Learning Lab; Quizlet Plus;Percentage of overdue project tasks. 1 / 107. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Repeated views of a single page are counted. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, Which kinds of hits does Google Analytics track? Pageview Event All of the above Transaction, To recognize users across different devices, what. You can change the default 30 minute session timeout in Google Analytics. 3. Each model is specific to you and your conversion events. Using the measurement protocol you can. Basic Terms: Metrics. -An imperfect process where speed trumps perfection. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user loads a webpage with embedded tracking code. , What is social media share of voice? and more. Website referral traffic B. What is a "metric" in Google Analytics? a) A dimension that can help you analyze site performance. What can you do with audience triggers? a. Study with Quizlet and memorize flashcards containing terms like 1. What feature would be used to compare two date ranges in a report? A. Flashcards. For students. 100 cm. Pageviews is the total number of pages viewed. Create custom dimensions and metrics for your custom event parameters. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, 1. All Pages report B. Study with Quizlet and memorize flashcards containing terms like What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics?, Outcomes. Dimensions Browser Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. The secondary website actions users take that lead to main actions4. You can test your knowledge of topics such as data analysis process, data cleaning, data visualization, and data storytelling. Created by. Match. All of the above, To recognize users across. 18 During data processing, Google Analytics: transforms your raw data from collection according to your configuration settings. calculated metric b. You can change the default 30 minute session timeout in Google Analytics. The metric Pages/Session is the average number of pages viewed. It is used to effectively measure many aspects of direct user-website interactions, including number of visits, time on site, click path, etc. For example, the report will display cost and performance metrics for non-Google search engine campaigns and keywords if you upload the associated cost data. 1000 m. Increase email click rates: The number of people that click on links included in your sent email. k. Choose the right mobile asset. Work with Google Analytics: Monitor metrics • 5 minutes; Work with Google Analytics: Create Explorations • 4 minutes; Work with Google Ads metrics • 2 minutes; Link Google Ads to Google Analytics • 3 minutes; Export Google Ads and Google Analytics data • 2 minutes; Cady - What an analysis of metrics can tell you • 3 minutes; Wrap-up. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Which of the following statements best defines data? Organize. If you don’t have a data and analytics background, the UI is. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? A. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. The Evolution Of Search & SERPs 2024. Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals. -Have a goal in mind. involves mapping and analyzing a series of events that lead towards a defined goal. The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. e, Twitalyzer and Sweetspot). Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. Term. What happens when this setting is enabled? -Events can be associated with signed-in users to enable cross-device reporting -Events from your mobile app can be combined with your existing website data -Conversion reporting for the web data stream uses machine learning to distributes credit across channels -Additional events are collected from. Learn vocabulary, terms, and more with flashcards, games, and other study tools. See this exam that covers GA4, the latest version of Google Analytics The Google Analytics Individual Qualification covers basic and advanced Universal Analytics concepts. In Google Analytics, what is a "metric"? the # in the data set paired with a dimension. Find other quizzes for Education and more on Quizizz for free!. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and. Study with Quizlet and memorize flashcards containing terms like What are the 5 reporting modules, what does real time tell us, what is the dashboard and more. Add the Analytics tracking code to each page of your site. What report indicates the pages of a website where users first arrived? The Measurement Protocol. 10. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. Study with Quizlet and memorize flashcards containing terms like You can use filters to limit or modify the data in a view. T/F and more. Identify areas of strength and weaknesses. Click the card to flip 👆. Peter tags an email campaign with utm_medium=email. Using the Measurement Protocol you can: A send data to Google Analytics from any web-connected device and B send data to Google Analytics from a kiosk or a point of sale system only. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? a) Custom Filter b) Event Tracking c) Custom Dimension d) Custom Metric, Which kinds of hits does Google Analytics track? a) Pageview b) Event c) All of the above d) Transaction, To recognize users across different. The numbers in a data set often paired with dimensions. Data analytics. Study with Quizlet and memorize flashcards containing terms like Steps to implementing a google analytics tracking code into your website, For a dimension or metric to work on a page do you have to copy and paste the javascript code into the html or should it work automatically?, Difference between dimensions and metrics and more. If you don’t have a data and analytics background, the UI is. An engaged session is a session that lasted longer than 10 seconds, had a conversion event, or had at least 2 pageviews or screen views. Hourly, Day, Week, Month views in the time graph B. However, do not use the standard, single-site Google Analytics tracking code when tracking across domains. g. A number that can be efficiently calculated, given access to the right data. Which of the following statements best defines data? Organize. Marketing Metrics and Analysis. A temporary or persistent cookie is dropped onto the user's browser 4. Create new events based on existing event parameters d. T/F Competitive research tools have access to the actual profits of competitors. Find other quizzes for Education and more on Quizizz for free!SEMrush, Adbeat, SellerApp. The science of data. Click the card to flip 👆. 9. What are metrics vs dimensions metric: unit of information taht tells you how some aspect of your business performed during a specific timeframe (column header) dimension: criteria your metrics are being measured against (rows). Inefficient business processes & hidden processes. Study with Quizlet and memorize flashcards containing terms like Digital Analytics is, Digital analytics is the analysis of qualitative and ___ data from your business and the competition to drive a ___ of the online experience that your____ and potential customers have which translates to your desired____, What is the first step of analytics planning?. This metric is based on the number of keywords for each domain and the domains' number of common keywords. Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data. c. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status?, Which kinds of hits does Google Analytics track?, To recognize users across different devices, what feature must be enabled? and more. In this report, which of these is a "metric" in Google Analytics? How many users were on mobile phones Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?What are web analytics? Collection, measurement, and analysis of website data. , sk by edges of capacity ∞. Study with Quizlet and memorize flashcards containing terms like What scope applies to Custom Metrics?, What channel is not included in the default Channels report?, Google Analytics cannot collect data from which systems by default? and more. - Users who engaged in social media or email campaigns. Essentially, metrics involve quantitative values that offer insights into different aspects of your website's performance and user behavior. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Content Grouping A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. a) The percentage of sessions that result in a site registration b) The percentage of sessions that are unique c) The percentage of sessions which contain three or more pageviews d) The. The percentage of brand mentions or people talking about a company online compared to its competitors. Study with Quizlet and memorize flashcards containing terms like In the linear attribution model, For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?, which of the following would you use to show two date ranges on the same graph? and more. Study with Quizlet and memorize flashcards containing terms like Enabling auto-tagging does what?, Which of these is a scope for Custom Metrics?Importing Product Data into Analytics simplifies and reduces the amount of ecommerce data you need to send along with hits, like Pageviews and events. Study with Quizlet and memorize flashcards containing terms like Your internet sporting goods website has been picking up business in the last few months. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, To track website behavior data with Google Analytics, which steps will you need to complete?, The Analytics tracking code can collect which of the following? and more. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. Study with Quizlet and memorize flashcards containing terms like Social Media interactivity has few barriers to participation?, Openness and flexibility is discussed in the chapter. What feature would be used to compare two date ranges in a report?, 2. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. GAIQ study guide Learn with flashcards, games, and more — for free. The terms "metrics" and "KPIs" are often used interchangeably by marketers. An attribute of a user or a session. A tag A hit A dimension A metric, When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user. Study with Quizlet and memorize flashcards containing terms like Metrics cannot be paired with dimensions of the same scope? T/F?, Which of these criteria CANNOT be used to create a Custom Segment?, Which of these does Google Analytics use to distinguish new and returning users? and more. 4. Metrics are measurements that are used to analyse various aspects of a website. A metric is a quantitative measurement that tells you the number of people within each dimension. What is a “metric” in Google Analytics? A segment of data separated out in a report for comparison; The dates in your date range; A dimension that can help you analyze site performance; The numbers in a data set often paired with dimensions . Activate customer-centric. Click the. Metrics are the quantitative measurements of data used in most reports, while dimensions are the labels used to. A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels. Match. There are two different ways of analyzing marketing data inside Google Analytics: dimensions and metrics. The Google Analytics service gives users a view into how their Website is performing in comparison to other Websites of similar size. 1) Business objective: A broad, top-level goal for your company. Study with Quizlet and memorize flashcards containing terms like Which of the following could be measured by defining a goal in Google Analytics? Check all that apply. This can cause data issues. Definition. Live. 3 Most Common Types of Hits. 1. T/F and more. Study with Quizlet and memorize flashcards containing terms like 1. js JavaScript library. For example, if you select "City" as the primary dimension and "User type" as the secondary dimension, and data exists for New York, Lima, and Berlin, the table will have six rows: New York, new users; New York, returning users; Lima, new. What does the "Users" metric measure?, 3. conduct research regarding what has been done regarding the planning process in the past. 1 km. Improve your grades and reach your goals with flashcards, practice tests and expert-written solutions today. Study with Quizlet and memorize flashcards containing terms like Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct, "Digital analytics" is the analysis. The value of the index should be between 1 and 200. allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name. you can use these to categorize interactions in reports that are specific to your website. general web browsing behavior it's standard across analytics platforms. What are UTM parameters? Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked. D) Metrics are quantifiable measures. A hit 3. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics and dimensions. ClickMinded. Study with Quizlet and memorize flashcards containing terms like what feature would be used to compare two date ranges in a report?, What does the "users" metric measure?, what is the"bounce rate" in google analytics? and more. Help center. Start studying Google Analytics: Metrics and Dimensions. Click “Ecommerce Settings” under the “View” column. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. Want to know What is a Metric in Google Analytics Dimensions? Metrics and dimensions enable segmentation, organization, and analysis of traffic data. Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) - Users 25 to 34 years of age who have their browser set to Spanish. Each metric below will help you measure, compare, and evaluate your campaigns so that you can meet your advertising ROI goals. Click the card to flip. 0?, What are the six most frequently used digital marketing tools? and more. The company's 2016 income statement contained revenue of$16,000 and expenses of $11,000.